Project Overview: DBR International, a packing manufacturer, came to us with a website that was underperforming. The design was outdated, the content lacked clarity and SEO alignment, and visitors struggled to navigate or convert.
Our task was to fully redesign the site, rewrite and optimise content, and implement SEO and conversion-focused improvements to transform their online presence.
Web Design
We carried out a complete website redesign to reflect the professionalism of the client’s brand.
Their previous site lacked essential pages such as About Us and Contact Us, and even featured broken links, including a “Contact Us” button on the homepage that did nothing.
Key improvements included:
- A new header and footer designed to improve navigation and user experience.
- Building dedicated service pages, replacing the single portfolio-style page they previously had. This not only improved user experience but also created more room for SEO optimisation.
- Redesigning the header menu. The old version used a hamburger menu, more common on mobile, despite 72% of users accessing the site via desktop. We replaced it with a responsive, desktop-friendly navigation menu, improving usability for all visitors.
- The result was a modern, professional website that built trust and delivered a smoother browsing experience.
Content Production
We re-wrote and optimised all service page content, ensuring each page clearly explained our clients’ services in a way that appeals to their potential customers.
We also created an entirely new About Us page, giving the business a stronger brand story and establishing trust with prospective clients.
Search Engine Optimisation
A key part of the project was ensuring the site could be found by the right audience. To achieve this, we:
- Conducted keyword research and mapping for core service-related terms.
- Optimised the client’s service pages with on-page SEO best practices.
- Published relevant blog posts paired with an optimised internal link strategy.
- Set up Google Analytics and Search Console to track and measure performance.
- Submitted a new sitemap to Google Search Console to ensure indexing.
- Ensured technical SEO best practices were adhered to.
- Emphasized the client’s expertise, experience, authority, and trust through strategic content optimisation.
The impact was immediate:
- 107% increase in website traffic within 30 days (and continuing to grow).
- Dramatically improved page load speed, achieving a near-perfect PageSpeed Insights score on desktop – crucial since 72% of their users browse from desktop devices.
Conversion Rate Optimisation (CRO)
Finally, we focused on ensuring the site not only attracted visitors but also converted them.
Key improvements included:
- Redesigning the hero section of the homepage with a strong, clear CTA.
- Adding trust signals (such as credibility markers and reassurance elements) to the homepage.
- Placing clear above-the-fold CTAs on primary service pages, making it easy for visitors to enquire.
These changes led to significant conversion gains:
- 74% increase in form submissions
- 87% increase in email and phone link clicks
Outcome
Through a combination of web design, content production, SEO, and CRO, we transformed the client’s digital presence.
The new site is professional, optimised, user-friendly, and most importantly, it delivers results.
Our goal was to drive more traffic, leads, and conversions, which we achieved through a full redesign, optimised content, SEO improvements, and stronger calls-to-action.
Mission Successful.
