1. Who We Are
Savvy Search is a UK-based digital marketing agency specialising in SEO and WordPress services. This privacy policy outlines how we collect, use, and protect your personal data when you interact with our website.
Our website address is: https://www.savvysearch.co.uk
2. What Data We Collect
We collect only the information necessary to deliver our services and communicate effectively with our users and clients.
Data You Provide:
- Contact form submissions – name, email address, phone number, and any message you include
- Consultation requests – any information provided to help us prepare for a call or service delivery
Data Collected Automatically:
- Google Analytics – IP address, browser type, device type, referring website, pages visited, time spent on site
This data is collected via cookies and helps us understand how visitors interact with our site so we can improve performance and user experience.
3. How We Use Your Data
We use your data to:
- Respond to enquiries and provide requested services
- Schedule and conduct consultation calls
- Deliver SEO, Local SEO, and WordPress-related services
- Improve website usability and marketing effectiveness
- Fulfil our legal obligations
We do not sell, rent, or trade your data to any third parties.
4. Use of Third-Party Tools
While we do not share your data directly with any partners, we use certain third-party platforms as part of our service delivery and analytics, including:
- Google Analytics – to understand user behaviour
SEMrush – for SEO analysis (non-personal data only) - Bright Local – for Local SEO tracking and reporting
These tools may process data outside the UK but are subject to appropriate data protection safeguards, such as Standard Contractual Clauses or equivalent mechanisms.
5. Your Data Rights
Under the UK General Data Protection Regulation (UK GDPR), you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate information
- Request deletion of your data
- Object to or restrict processing
- Withdraw consent at any time, where applicable
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of your rights, please contact: info@savvysearch.co.uk
6. Data Retention
- For non-clients: we retain enquiry data for up to 12 months
- For clients: we retain project-related data for the duration of the contract, and securely delete all associated data 30 days after contract closure
7. Cookies
Our website uses cookies to enhance your experience and analyse website traffic via Google Analytics. By using our site, you consent to the use of cookies.
You may disable cookies via your browser settings at any time.
8. Children’s Privacy
Our services are intended for business use and are not directed at individuals under the age of 18. We do not knowingly collect personal data from children.
9. Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated effective date.
Contact Us
If you have any questions or concerns about this privacy policy, please email us at: info@savvysearch.co.uk